Every company faces challenges, and we’re no exception. At My Virtual Physician, we’re candid about the hurdles we face and how we’re working to overcome them.
Regulatory Uncertainty:
One of the biggest ongoing challenges is the ever-changing nature of telemedicine regulations—especially for Medicare patients. While the pandemic accelerated the adoption of virtual care, many of the rules that make telemedicine accessible are still temporary. We’re hopeful that CMS and government policymakers will recognize the value of telehealth and make these provisions permanent, especially for the Medicare population, who often need it most.
Financial Realities:
Telemedicine visits are reimbursed at the same rate as office visits, but those rates are generally lower than what hospital-owned practices can bill. That means we have to be strategic in balancing the mix of insurance-paid and direct-pay visits. Our goal is to provide affordable, accessible care while ensuring financial sustainability for our providers and our business.
Workforce Dynamics:
With a primarily 1099 workforce, we experience natural turnover. That’s why our hiring is always ongoing—and why we put such a premium on consistency and reliability.
Looking Forward:
– We’re actively building our careers page to make it easier for talented providers to join our mission.
– Over the next few months, we’ll be forming a true board of directors to guide our growth and strategy.
– As the majority shareholder, I remain deeply involved in both clinical and financial decisions, ensuring we stay true to our mission.
Despite the challenges, I firmly believe telemedicine is here to stay. Our early commitment to diversity in services and adaptability in our business model positions us well for the future.
If you want to be part of a company that’s honest about its challenges and excited about the future, consider joining My Virtual Physic
